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Earlier, facial recognition technology was considered more of science fiction than fact. However, technology is booming now.
FREMONT, CA: Over the past few years, rapid technological advances have fueled the proliferation of facial technology. This remarkable technology is constantly expanding into new areas of both private and public sectors. Despite its benefits, numerous sizeable challenges and hurdles still exist in effectively integrating this technology into commercial operations. At the same time, some of the customers might be doubtful about enabling facial recognition into different aspects of their daily lives.
Facial recognition technology has helped in enhancing the business operations across all the industries in ample ways, including access and authentication, security/identity fraud prevention, and accessibility to accounts and services. Therefore, today companies heavily depend on facial recognition technology in a range of commercial contexts. For example, facial recognition technology is used by biometric self-boarding gates at airports, for verifying travelers by capturing photos of passengers. The technology is now commonly utilized as an authentication mechanism for unlocking mobile devices, serving as a powerful technique for shielding personal data.
Facial recognition technology is also becoming increasingly common in the retail marketing and advertising field since it helps in identifying the explicit characteristics of shoppers, which empowers retailers to target in-store offerings.
Risks and Challenges
Though facial recognition offers a wide range of noteworthy benefits; however, it is also accompanied by considerable challenges and risks.
The first challenge pertains to privacy. The security cameras identify and track every person’s public movements, which evokes visions of a ‘Big Brother’ surveillance state, thus making individuals uncomfortable to some extent.
Second, the technology carries data security risks as well since the data it allocates on persons’ faces in databases, which are particularly vulnerable to data breaches. Thus, it is most likely for an individual’s facial template to get compromised as that data loses its capability to be utilized as a secure identifying feature.
Third, as facial technology is still in its infancy stage, there is no doubt that people are finding it hard to rely on the accuracy of the technology to identify people of color and women, which enhances the risk of misidentification of minorities.
Moreover, the companies using or intend to use facial recognition technology should confront significant hurdles and challenges for integrating it into their daily operation successfully. This includes handling the technology’s present flaws and limitations and addressing and eliminating fears of consumers about the implication of its widespread usage in more and more aspects of peoples’ lives.