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Enterprise Security Magazine | Thursday, February 24, 2022
Enabling customers to take action against evolving cyber threats is LogRhythm's new brand identity.
FREMONT, CA: “The new brand communicates our continued commitment to being cyber advisories and technology allies for our customers and partners by making cybersecurity operations easier and more effective for the people tasked with protecting our families, businesses and global communities,” states Cindy Zhou, chief marketing officer of LogRhythm. LogRhythm, the firm that assists busy and lean security operations teams in resolving crises, has come up with its new corporate identity today. The redesign reflects the company's dedication to assisting security operations centers in closing manpower gaps, increasing understanding of new attacks and methodologies, and confidently navigating an ever-changing threat landscape. The rebrand is the first of several changes planned for LogRhythm in 2022, including a new visual identity, an upcoming cloud-native platform, and a new outlook reflecting the company's vision and evolution.
‘With two decades of experience in cybersecurity, nobody understands the adversary better than LogRhythm. We give our customers the upper hand by proactively identifying threats and the technology to defend against them,” adds Zhou.
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Visually, the new LogRhythm logo demonstrates that the company's value is not solely based on technology but on a combination of people, expertise, and know-how that enables LogRhythm to apply technology most effectively to clients' most pressing security concerns and difficulties. The new logo, a stylized sine wave, connotes being in sync with our customers, coworkers, and partners. The wave, which is perpetually in motion, symbolizes LogRhythm's commitment to reacting to the ever-changing threat landscape to keep clients secure in the face of uncertainty.
LogRhythm has been a Gartner Magic Quadrant leader for nine consecutive years, bringing together the most comprehensive technologies for enhancing security posture. LogRhythm helps SOCs solve gaps by combining a comprehensive and adaptable security operations platform, technology collaborations, and advisory services.
“The weight of protecting the world rides on the shoulders of cybersecurity operations teams, and its a load that LogRhythm helps lighten for our customers,” concludes Zhou. “The people who work at LogRhythm are cyber advisory and technology allies to our customers. This brand identity supports our new technology offerings coming in 2022 that align with the mission we have always had: to ensure our customers are ready to defend against today's top threats.”
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