Importance of Data Security in Company's Reputation Strategy

Enterprise Security Magazine | Tuesday, January 24, 2023

Given the current hybrid work environment, employees must have remote access to the tools they need to maintain data security, whether working from home or in a public location.

FREMONT, CA: A company's data security measures can directly impact customers' trust in an organization and their long-term loyalty. It is because customers are less confident in protecting their data than they were a decade ago. One-third of customers believe that organizations fail to communicate data breaches in a timely and open manner, and there is a broad view that these occurrences are only disclosed when the company is discovered or compelled. Trust can swiftly erode if a business suffers a breach and fails to manage it effectively.

Although consumers may wait to observe how a company responds to a security breach before deciding on their future engagement with the organization, they may decide to terminate ties if they believe the company needs to be more transparent and suitably responsive. When clients lose trust and seek their business, the effects on a company's bottom line can be severe. Today's data thieves are considerably more sophisticated and continually innovating. It is crucial, then, that all employees understand their duties and obligations to protect the company's data assets.

Creating specific data protection strategies that protect every data: Compromised or lost data may result from viruses, phishing, theft, or human error. Theft of paper documents or equipment containing confidential information, such as laptops, external storage media, and cell phones might pose similar physical threats. Once a corporation is aware of the types of data it possesses and the threats to that data, it can decide the optimal combination of safeguards and controls. Businesses should consider using a document destruction service at regular intervals to collect and delete private documents that are no longer required to safeguard physical data.

Ensure that employees safeguard data: Given the current hybrid work environment, employees must have remote access to the tools they need to maintain data security, whether working from home or in a public location. Regardless of where an employee logs in, implementing data protection techniques such as using virtual private networks (VPNs) and multi-factor authentication can lower the risk of data compromise or theft. Information security is crucial to customer retention, and firms should employ a multilayered strategy to protect data. By paying attention to physical and digital dangers and applying tactics to eliminate them, a corporation can avoid costly security breaches with long-lasting repercussions.

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