How VPNs Can Enhance Business-Customer Relationship?

By Enterprise Security Magazine | Wednesday, November 27, 2019

VPNToday data breaches have become a common issue, even for companies that interact with their clients through mobile devices. How can they combat it?

FREMONT, CA: Today, businesses are interacting with their customers in multiple innovative ways, all thanks to the digital revolution. Hence, every business with a large client base has their own websites or mobile applications in place to interact and serve their clients in a better way and make its services and solutions globally and easily available. Close digital interactions are utilized to exchange multiple kinds of information in both directions.

Thus, a customer might get vital assistance for a product he/she has bought. In turn, companies obtain personal information from clients or financial credentials for charging a fee. Undoubtedly, there are a lot of risks regarding breaches in such interactions. Hackers can make use of personal and financial data for their malicious purposes. However, there are solutions for these kinds of problems in the form of iOS VPN, Android VPN, Windows VPN, etc.

How can VPNs be helpful?

VPN establishes an encrypted communication channel between the website/server accessed and the customer’s device. These channels have a VPN server that acts as an intermediary data link. Its implications are:

• The user turns untraceable/unidentifiable on the web.

• The user data turns invisible to ones who don’t possess the encryption key.

• The user’s geographical location data can be emulated/hidden.

Encourage clients to use VPNs

It will prove to be very beneficial to the company to encourage its clients to use VPNs for smartphones when they have to make transactions or exchange personal data through unsecured networks like hotspots etc. If users are using a local Wi-Fi network, there are high chances of their data getting intercepted. By encrypting data traffic, a VPN reduces the risk of fraudsters gaining access to their financial or personal data.

While ensuring the security of client data related to their account on the server is the enterprise’s obligation, the responsibility of ensuring safe data exchange between the server and the client is shared with the clients. They must be encouraged to incorporate VPNs on all gadgets to benefit from greater-level security standards.

The companies can also market their advocacy of VPN to alleviate the concerns of customers of being tracked. By explaining this innovation, encouraging its usage, and instructing how to choose VPN providers correctly, companies can demonstrate that they want an honest and transparent relationship with its clients, which will lead to an excellent business-customer relationship.

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