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The companies are using digital technologies to collect useful data to improve customer experience, but it can also lead to data breaches.
FREMONT, CA: As companies plan out their digital transformation strategies, they must understand how these changes impact their entire technological infrastructure, especially in terms of safety. The adoption of modern, integrated technologies implies a dramatically expanded attack environment, just when threats are becoming more and more complex.
To ensure that advancements do not come at the cost of strong data protection, it is essential for security to be part of all digital business planning. At the touch of a button, customers can shift their purchase habits, and any public data breach can lead to higher customer turnover as rapidly as the absence of digital features and services.
1. Internet of Things (IoT) Adoption
IoT devices make it possible for customers to be more involved with their data and to connect with an increasing range of digital services and providers directly. In order for organizations to remain competitive in today's market, it is crucial to integrate IoT devices or connected web applications through smart devices. Companies would also have to offer these connected devices with frequent updates and new functionality, making continuous deployment processes essential for effective digital transformation.
Unprotected devices, off-the-shelf IoT devices, software vulnerabilities, and the growing number of endpoints seeking to access the customers' networks can overwhelm existing network and protection infrastructure. It can build security gaps that can lead directly to data breaches.
2. Big Data Analytics
The accumulated amount of data collected and transmitted from IoT devices would be immense, considering the trajectory of connected devices' anticipated growth. The digital transformation can make such data actionable, and these data-driven insights can configure user offerings and services and simplify business processes. Studies indicate that by 2020, worldwide revenues are projected to rise to more than $203 billion for big data and market analytics.
Organizations can use these experiences to enhance customer experience and change their deals to be more matched with their clients' wants and needs, keeping themselves competitive in their business. Simultaneously, it can make the clients more attractive targets for cyber-attacks by storing vast amounts of personal and computer data or creating new digital technologies such as robust data analytics algorithms.
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