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Enterprise Security Magazine | Tuesday, June 29, 2021
Matt Wasserlauf, CEO/Founder, Matt Timothy, Chief Customer Officer, and their team of Pro Blockboarders have been operating Blockboard in proof-of-concept mode throughout the pandemic.
FREMONT, CA: CBS Interactive, BBE, Vindico, and Torrential announce the official launch of their new venture, Blockboard, the video accountability company. Blockboard provides upfront buyers with an alternative to traditional branding messaging that is innovative, effective, and transparent, leveraging the power and potential of CTV and blockchain technology. By fully integrating brand content into the shows, the company debuts original content that brands and companies can own.
Blockboard operates on a three-tiered model: Create (original content via Blockboard Studios); Motivate (content and targeted advertising via Blockboard Media), and Validate (content and targeted advertising via Blockboard Media) (through MyBlockboard.com using Blockchain technology).
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Blockboard assists marketers in capitalizing on emerging video capabilities, as CTV combines the best of linear television (raising awareness) with the best of digital (motivate action). Combining CTV exposure and OTT click ability results in a video campaign that is highly effective, brand-safe, transparent, and measurable. Without relying on a single cookie, Blockboard can manage reach and frequency across all devices and platforms. Blockboard's soft launch resulted in tangible business results for clients in the retail, consumer packaged goods, media, travel, pharmaceutical, and political categories. The company is proud of its low churn rate and views customer loyalty to Blockboard's consistent performance to validate its strategy, execution, and timing.
Blockboard significantly reduces costly operational friction via its proprietary digital video distribution platform MyBlockboard.com, leveraging blockchain technology to provide advertisers with trust, complete transparency, and verification. The same blockchain benefits that underpin the crypto-currency market also serve as the foundation for Blockboard's operational confidence, which is sufficient to warrant the inclusion of the word accountability in its mission. This establishes Blockboard as the first full-service video accountability company, providing marketers with the security of proven blockchain technology for advertising distribution. Through complete transparency and third-party validation of advertisement metrics, Blockboard and blockchain technology hold everyone accountable. That is why advertisers interested in capitalizing on emerging macroeconomic trends trust Blockboard, according to Matt Wasserlauf, Blockboard's CEO and founder.
“Partnership through content and advertising distributionhelps brands maximize exposure with tailored social media advertising programs to promote their brand or service. The advertisement options are digital, clickable, and mobile to drive fans to either a brand website or desired landing page. The best places to invest your ad money right now are Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat,” says Wasserlauf. “In addition to a premium CTV and OTT network, Blockboard offers premier Social Media advertising distribution with the security of full transparency and third-party validation.”
“At Blockboard we partner well,” says Matt Timothy. “Blockboarders are CTV/OTT Sherpas, helping clients navigate the challenging conditions presented by an industry in full disruption. Our goal is to remove as much funnel friction from the process as possible, so every conversation isn’t an autopsy about what didn’t work and instead, the focus can remain where it belongs: on the clients KPIs.”
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