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Enterprise Security Magazine | Friday, October 09, 2020
There is no denying that selling managed security services can be difficult, but it is also crucial if one wants to run a successful MSP business that includes security offerings.
FREMONT, CA: Managed security providers can be a valuable resource for businesses that want to maximize their network security but do not have the resource to internally build a large cybersecurity team. Businesses might feel that they cannot control the customer’s outlook and a true degree. But there are various steps that they can take to make the value of managed security services more transparent and emphasize why a managed security will benefit them.
Educate Customers and Prospects about Security Risks
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The typical MSP customer or prospects are aware that cybersecurity is an issue. But due to news stories about cyber threats that tend to focus only on breaches at large enterprises. Some companies might think that the risks don’t apply to their SMB space, or they think that none of the data they accumulate is vital enough to attract the attackers.
Businesses can help dispel these notions and make them aware of the importance of managed security services by educating the customers and prospects about the real-world cybersecurity threats that affect businesses like theirs. Leverage the statistics about cyberattacks in their industry, and explain the risks that impact the systems or applications they use.
Demonstrate Real-Time Security Expertise
Security threats are constantly evolving, and smart clients seek managed security service providers who are up-to-date on the latest vulnerabilities and tools. Ensure that the customers and prospects know that the provider fits this bill and that they are not merely going to set up outdated monitoring tools or protect against kinds of threats that are not the most common today.
Either the provider can do this, in part, via direct communication with clients or else can create blog posts, videos, eBooks, and other forms of media that discuss modern cyber threats as a way of showing their expertise.
Measure and Deliver Results
MSSP sales do not stop with signing a contract. Once they start offering managed security services to a client, they have to collect data about the effectiveness of their operations and record information like the number of breach attempts, the number of successful breaches, and the amount of data exposed to the public Internet, how many user accounts they are protecting, and so on.
See Also: Top Cyber Security Solution Companies
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