| | NOVEMBER 2023ENTERPRISE SECURITY8IN MY OPINIONIN MY OPINIONCHECK YOUR PROCESS: PLUGGING THE HOLES IN LEGACY CYBER INFRASTRUCTUREBy Rick Vassar CPCU ARM, Director of Risk Management, Volkswagen Group of AmericaRick Vassar CPCU ARM Scenario #1 - Your Company decides to offer a $20 coupon to a dormant base of customers, estimated to be approximately 10,000 customers, to drive business back to dealerships. The marketing team works up a business case, secures funding internally, and places the order to be executed by a third-party provider.The response is phenomenal, and the team is considering this a win. Six weeks in, and the numbers are still great, but the penetration rate is quite low. How can this be? If 8,000 coupons were used, the penetration rate should be 80 percent, but all of the analytics tell you the rate is 15 percent.
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