| | APRIL - 2021ENTERPRISE SECURITY6As the effects of the Coronavirus are felt around the world, governments' and business's primary focus is the safety of their citizens, employees and customers. Meanwhile, cyber attackers are impersonating health organisations (for example. World Health Organisation, healthcare organisations etc) and other government entities, in malicious email campaigns designed to invoke fear, hoping to trigger action that will provide them opportunity to gain access to systems and sensitive information. A carefully considered approach will enable an organisation to proactively address cyber challenges during an extraordinary event. The below offers a few cyber considerations for organisations to think about as they align their strategies and workforce around COVID-19.As phishing attacks speed up globally, it is essential for firms to understand and educate its employees on the importance of extending security practices to beyond the walls of the office. One essential security layer is multi-factor authentication (MFA). Through implementing multi-factor authentication (MFA) on employee devices and applications firms can help ensure secure remote working for its employees. Beyond implementing MFA, remind users to only click the verification notifications if they specifically triggered it.As part of the new emerging geographic scenario, the United States is forecast to readjust to a 12% CAGR. Within Europe, the region worst hit by the pandemic, Germany will add over US$402.3 Million to the region's size over the next 7 to 8 years. In addition, over US$354.7 Million worth of projected demand in the region will come from Rest of European markets. In Japan, the Two Factor Authentication segment will reach a market size of US$556.7 Million by the close of the analysis period. Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the Multi-Factor Authentication (MFA) market.Against this backdrop and the changing geopolitical, business and consumer sentiments, the world's second largest economy will grow at 18.8% over the next couple of years and add approximately US$2.1 Billion in terms of addressable market opportunity.Let us know your thoughts.The Evolving World of Multi-Factor Authentication EditorialRussell Thomas Managing Editor editor@enterprisesecuritymag.comAPRIL - 20 - 2021, Volume 07 - 03 Published by ValleyMedia, Inc. ISSN 2691-4034To subscribe to ENTERPRISE SECURITYVisit www.enterprisesecuritymag.com Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Managing EditorRussell ThomasEditorial StaffAaron PierceAlex D'SouzaAva GarciaJustin S GonsalvesJoshua ParkerVisualizersIssac GeorgeSalesAlena D'Souzaalena@enterprisesecuritymag.comEmail:sales@enterprisesecuritymag.comeditor@enterprisesecuritymag.commarketing@enterprisesecuritymag.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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